Incfile vs Northwest

Features, pricing, and contract terms compared

Patrick Ward Patrick Ward Follow Published: Sep 27, 2022

IncFile is focused on bringing education and business formation products to first-time entrepreneurs and corporate employees with side hustles. Their step-by-step guide assumes no prior knowledge and the layout is very straight forward. By contrast, Northwest is challenging for first-time entrepreneurs with an extensive list of jargon-filled services, although for the more seasoned entreprenur, their service list is more expansive.

Content on this page does not constitute financial advice. It is intended for general information purposes only.

IncFile

4.4/5 stars

IncFile is best analogized as taking an aspiring entrepreneur from 0 to 1 in terms of business formation. With no assumed knowledge, their services are described in plain English, with easy to understand flows and unbeatable pricing. The layout and presentation of these products matches that ethos with large text and buttons, chat flows, and a strictly limited amount of packages.

Northwest

3.5/5 stars

Where IncFile is limited, Northwest is expansive as it looks to serve an entrepreneur who's having a second go-round (or third...or fourth). A complex suite of services greets the prospective entrepreneur from Northwest so you better know your stuff. If you are familiar, it's hard to go past Northwest's comprehensive volume of business formation products and services.

Summary of key differences

FeatureIncFileNorthwest
Entry price$0 + state fees$39 + state fees
Standard processing time1 business day1 business day
Foreign qualification fee $149 $100

Pricing Analysis: IncFile vs Northwest

IncFile is hard to top when their price is free - in the sense that the basic package for IncFile costs $0 (state fees not included). Northwest is not too far off with a $39 + state fees entry-level price point. You can split the difference on the annual renewal of registered agent fees with IncFile charging $119 compared to $125 for Northwest. Northwest, true to its aim of serving seasoned business owners, shines on foreign qualification where IncFile's $149 exceeds Northwest's more favorable price of $100 for selling out-of-state.

IncFile pricing

The base pricing from IncFile is less expensive than Northwest. However, note that pricing is impacted by state fees. For example, IncFile customers setting up an LLC in Delaware will see an initial cost of $90 (package cost plus the state LLC fee). In Wyoming, the same package would cost $200 because of the higher state fee.

Northwest pricing

Northwest is the more expensive formation service offering compared with IncFile. However, note that pricing is impacted by state fees. For example, Northwest customers setting up an LLC in Delaware will see an initial cost of $129 (package cost plus the state LLC fee). In Wyoming, the same package would cost $239 because of the higher state fee.

IncFile vs Northwest market value analysis

Market average based on analysis of 9 formation services providers.
MetricMarket AverageIncFileNorthwest
Lowest package price$156 before state fees$0 + state fees$39 + state fees
Formation processing time9 business days1 business day1 business day
Registered agent annual cost$152 $149 $100

User experience & onboarding

Onboarding for new Incfile customers can be completed within an hour, and they list their packages clearly on their website with no need to go through a complex vetting quiz. Incfile also offers chat support for onboarding. Using chat, a live agent walks new customers through the process and collects the required information directly in the chat.

Onboarding for Northwest is more cumbersome than other products in the industry. Avoiding the simplified chat flows, ubiquitous of Silicon Valley SaaS, Northwest makes you comb through an exhaustive list of services that at first glance can be intimidating. The plus side of their onboarding is Northwest makes it very easy to open a free account without being charged for a service, so at least you won't be paying any money up front while you figure out exactly the product you need.

IncFile and Northwest are on opposite ends of the spectrum when it comes to intuitive interfaces, which is based on their disparate target demographic. IncFile standardizes and makes their onboarding workflow rigid and straightforward, helping to alleviate the anxiety of a first-time founder. Northwest, on the other hand, has a smorgasbord of jargon-loaded options that would create decision fatigue in a first-time founder - it's a good thing, their lack of intuition is deliberate as they are targeting a seasoned entrepreneur who knows what services they need and wants one, expert platform where they can get the forms they need, without any pesky chat flows.

Formation speed

IncFile and Northwest are impossible to split on formation speed. IncFile offers next day business formation processing times, tied with Northwest for the fastest in the industry. If we're splitting hairs, Northwest offers same day processing for some states, technically faster than IncFile but it is safe to say both IncFile and Northwest are extremely quick for formation with speeds of one business day.

Incfile's one business day promise is among the fastest turnarounds on the market. They're able to accomplish this because they err on the side of rigid, clear-cut plans rather than customized packages. Note that time can lag in some states due to limitations on state processing systems.

Northwest's one business day processing time has become the gold-standard for business formation. With state processing times varying, the industry has adopted a mentality of processing applicants as swiftly as possible to help them form businesses quickly. Northwest's standardization of the application flow, while restrictive to unique circumstances, helps them achieve this speed in processing times.

Are they worth the cost?

IncFile is aimed at Solopreneurs. Their site consists of a number of resources around individuals turning their side hustles into full-time businesses, powered by IncFile. They also brag as social proof about the number of Entrepreneurs specifically that their product has helped. If you fall out of the solopreneur category i.e. looking for tax advantages or future fundraising, then the angle of IncFile may not be appropriate for you.

Northwest is more focused on established SMB and Bootstrapped Startups given its messaging heavily leans on the Registered Agent angle. This positioning towards an industry term assumes a certain level of knowledge from the prospect, rather than guiding first-time founders or solopreneurs through a flow of starting their business and all the services they may require. In that respect, Northwest is more direct - displaying clearly the service they provide and how they do it well for Businesses.

The NanoGlobals editor's rating for Incfile reflects the fact that while their pricing is among the lowest in the industry, the add-on and recurring fees often come as a surprise to first-time solopreneurs using the service. Incfile is a reliable service for customers who understand the fees and the fact that registered agent fees are recurring. Incfile gets strong marks for offering a transparent and simple package pricing scheme.

NanoGlobals editor's rating for Northwest reflects its standing as a solid middle of the pack option for business formation. Their lightning fast processing times have become the mark to which other services must match and their pricing is fair compared to the high-end. Points are deducted for their slightly confusing onboarding flow which creates a high propensity to choose non-applicable products. If you know exactly what service you need for your business, Northwest can be a great option but if you're at all unsure, Northwest isn't likely to make it easy to find the product right for you.

Author Credentials

Patrick Ward is an expert on working with startups and new businesses. He has 8 years experience serving tech-enabled companies with staffing and growth.

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