User experience & onboarding
Onboarding for LegalZoom aims to demystify legal services with respect to business formation. Optionality is built-in to the flow with micro-chat questionnaire to help business owners determine the right type of business formation along with options to pick from a set menu with transparent pricing. Add-ons populate throughout the onboarding, but given the transparent pricing up front, it isn't a surprise to any prospective business owner.
CorpNet's initial onboarding flow is extremely straight forward - additional information is placed below the fold, but within a few clicks you are picking between 3 basic packages for your business formation. In standard 'Good, Better, Best' format, the selection of product is made extremely easy via transparent pricing and feature comparison.
LegalZoom's chat flow builds transparency into a traditionally opaque business model of legaltech, suggesting but not forcing a variety of add-ons with clear pricing for the SMB target audience. In most instances, LegalZoom would win for their transparency in the business formation space, however CorpNet is seldom rivalled when it comes to its clear display of pricing and packaging that explicitly states the products an entrepreneur is receiving and not getting for their money.
LegalZoom is not known in the industry for its fast turnaround times for business formation processing. Ironically enough, LegalZoom's twenty business day formation speed actually beats CorpNet. CorpNet has a positively snail-paced formation speed of thirty to forty business days, although they will accelerate the process for a fee.
LegalZoom's twenty business day processing time is in the highest range for formation services. When compared to lawyers in general, this speed might seem swift, and indeed their services are indicative of the 'legaltech' market that reduces the cost of traditionally expensive legal advice. However, their formation speed is not up to scratch when compared to Business Formation-specific services that promise processing in a handful of days.
CorpNet's thirty to forty business day processing time is extremely high for formation services. It appears that they have not kept up with the industry which has tended towards swift processing times (knowing that there are additional state processing times after the formation service completes their portion)
Are they worth the cost?
LegalZoom is geared towards both the SMB and Solopreneur markets, with a strong emphasis on the individual business owner themselves. Their positioning is indicative of trying to be a one-stop-shop for businesses that have legal needs but are fearful of the costly retainers incurred by an in-house counsel or legal contractor. LegalZoom's products look to cover the breadth of what an SMB or Solopreneur business owner would need - not only professionally such as formation, trademarks, and ongoing contracts, but also personal with products for estate planning, family law, and real estate.
Solopreneurs are the explicit target of CorpNet in both their messaging and imagery. Social proof from the publications of choice for Entrepreneurs (Inc and Forbes) abounds and they focus on making the process simple for individuals looking to start a business. Consultations are also offered to help walk prospective entrepreneurs through the complexity of business formation and ongoing compliance.
NanoGlobals editor's rating for LegalZoom reflects its comprehensive nature of legal services for an aspiring business owner. LegalZoom earns points for being more cost-efficient than regular attorney services along with ease of onboarding via chat and helpful introductory flows to their products. Unfortunately, they miss the mark on pricing and processing times when compared to the industry average, outweighing any perceived advantage of being legal experts since, like with all services in this formation niche, their recommendations don't constitute legal advice.
The CorpNet rating by our NanoGlobals editorial team represents that they are a solid option, but that there are significantly better options on the market. Their ongoing pricing is fairly transparent and cost-effective compared to the market. CorpNet's onboarding flow is one of the easiest to follow but that's offset by initial packages that are on the mid-high end of the market. CorpNet loses substantial points for its exorbitantly long processing times, falling behind the contemporary industry norm of 1-3 business days.