How we make this site

I'm Patrick Ward. I built NanoGlobals because I kept running into the same problem: most marketing operations content online is written by people who've never actually run a marketing team. It's either vendor content dressed up as advice, or generic listicles from writers who Googled the topic 20 minutes before deadline.

We do things differently. Here's how.

We're not affiliates

This is probably the biggest thing that sets us apart. NanoGlobals does not earn affiliate commissions from the tools and services we write about. We have no referral deals. When we recommend a product, it's because we've used it or evaluated it and think it's genuinely good for small marketing teams.

Our publishing is funded by our consulting work and a private community of marketing operations professionals. That's it. No advertiser is paying us to rank their tool first in a comparison, and no SaaS company is sponsoring our reviews.

If that ever changes, we'll say so clearly. But right now, this is one of the few independent voices in the marketing ops space, and we intend to keep it that way.

How we evaluate tools

When we cover software or services, we're looking at them through the lens of a small marketing team that needs things to actually work. We're not running checklists to generate SEO content. Here's what we pay attention to:

• Does it do the job? We test core features against real use cases, not just the feature matrix on the pricing page.
• How fast can a small team get going? Onboarding matters. If your 3-person marketing team needs a dedicated admin to set it up, that's a problem.
• What does it actually cost? We look at real pricing for real team sizes, including the stuff that's buried on page 4 of the docs.
• Does it play well with other tools? Integration with existing stacks is non-negotiable for ops-focused teams.
• What are real users saying? We look at user feedback from independent sources, not handpicked testimonials on the vendor's homepage.

We don't score tools on a 1-10 scale or hand out awards. If something is good for small teams, we say so. If it's built for enterprise and will frustrate a lean team, we say that too.

Who writes the content

We work with a small, vetted group of contributors who have real professional experience in the areas they write about. No content mills. No anonymous freelancers churning out 20 articles a week across random industries.

Every writer on NanoGlobals has either managed marketing teams, built operations systems, or worked hands-on in the specific domain they're covering. I review every piece before it goes live.

How we keep content current

Marketing tools and best practices change fast. A recommendation from 2022 might be terrible advice today. We review and update published articles on a rolling basis, and when we make a meaningful update, the "last modified" date reflects it.

If you're reading something on this site, it should be current. If it isn't, that's on us, and I'd appreciate you letting me know.

Corrections

We get things wrong sometimes. When that happens, we fix it transparently. No silent edits that change what we said. If you spot an error, drop us a note and I'll look into it personally.