Marketing Operations

Guides on content marketing, social media strategy, growth tactics, and partnership marketing.

The Latest in Marketing Operations

My top 5 content marketing agencies for teams spending $5K to $30K a month. Independently owned o...

By Patrick Ward

The top 5 pool service software picks for owner-operators running one truck, ranked by what you a...

By Patrick Ward

My top 5 Meta ads agencies for companies spending $5K to $150K a month. Founder-led shops, no pri...

By Patrick Ward

The top 5 PPC agencies for companies spending $5K to $150K a month. I prefer founder-led shops wh...

By Patrick Ward

Calculate pipeline win rate vs. closed win rate side by side. Understand how open deals affect your sales metrics.

Compare revenue-weighted win rate vs. deal-count win rate. See if you're winning the deals that matter most to your b...

Calculate your sales win rate with benchmarks. Includes optional no-decision handling, color-coded performance indica...

The acronym "UTM" stands for "Urchin Tracking Module." UTM parameters are tags added to the end o...

TOFU, MOFU, and BOFU stand for "Top of Funnel," "Middle of Funnel," and "Bottom of Funnel,&q...

The acronym "SQL" stands for "Sales Qualified Lead." An SQL is a prospect that has been vetted by...