Marketing Operations

Guides on content marketing, social media strategy, growth tactics, and partnership marketing.

The Latest in Marketing Operations

My top 5 Meta ads agencies for companies spending $5K to $150K a month. Founder-led shops, no pri...

By Patrick Ward

The top 5 PPC agencies for companies spending $5K to $150K a month. I prefer founder-led shops wh...

By Patrick Ward

Hubspot recently reported that 70% of marketers now prioritize content marketing.But it’s not eno...

By Patrick Ward

The picks

By Patrick Ward

Calculate your customer acquisition cost with blended vs. paid-only CAC comparison. Free, private, runs in your browser.

Calculate marginal revenue across multiple production levels. Enter quantity and price data to see total revenue, mar...

Create bar charts online for free. Edit data directly, customize colors and labels, and download as a clean PNG with ...

The acronym "UTM" stands for "Urchin Tracking Module." UTM parameters are tags added to the end o...

TOFU, MOFU, and BOFU stand for "Top of Funnel," "Middle of Funnel," and "Bottom of Funnel,&q...

The acronym "SQL" stands for "Sales Qualified Lead." An SQL is a prospect that has been vetted by...