Your website needs to look clean and professional. But looking good doesn’t matter if visitors can’t figure out how to book.
The visitor has three browser tabs open, they’re price-shopping, and they’ll commit to whichever company answers two questions first: “Do you serve my area?” and “How do I schedule?”
We reviewed dozens of cleaning company websites across five criteria to find the ones that nail both. Here are the 14 worth studying.
Maid Marines
Competitor pricing comparison as a power move
How much does a cleaning cost? Maid Marines answers that on the homepage with exact pricing and a competitor comparison table. No “call for a quote.” No “it depends.” In a category where most companies hide pricing behind a form, publishing a side-by-side comparison is a power move.
Booking promise: “30 seconds or less” with upfront pricing before you commit. Recurring discounts spelled out (30% off weekly, 25% off bi-weekly). A 55-point cleaning checklist tells visitors exactly what they’re paying for. The same-cleaner continuity guarantee addresses the anxiety most customers won’t voice. Built on Webflow, with media features from NYT, Bloomberg, and CBS News.
The blog has 3 posts and SEO coverage stops at Manhattan, Brooklyn, and Queens. For a company with 10,000+ customers, the content investment doesn’t match the brand.
The Maids
Vanity number plus embedded Google reviews
1-800-THE-MAIDS. The Maids put their strongest conversion tool right in the name: a vanity phone number that sits in the header on every page, paired with an inline quote form (ZIP code, frequency, home size). Three fields, no friction.
The location pages earn their keep. Each franchise features a “Meet the Owner” section with a real name, background, and photo. Below that, embedded Google reviews with names, dates, star ratings, and Google’s attribution badge. This isn’t curated quotes. It’s raw Google data, and visitors know the difference. 22+ service-type pages and state-level location pages build deep SEO infrastructure.
The homepage hero relies on a Newsweek #1 ranking badge as its primary visual. Strong for credibility, flat for first impressions.
Better Life Home Cleaning
Founder-led indie with instant pricing
Angela Ricketts is on the homepage of Better Life Home Cleaning. Not buried in an about page. The founder’s name, face, and story are front and center, alongside an “Award Winning Service” badge and a Top Workplace Award. This is what a founder-led indie can do that franchises cannot.
Multiple “Get Instant Price” and “Book Now” CTAs throughout, with a booking modal for pricing and scheduling without leaving the page. Named customer testimonials with photos add specific social proof. The Cleaning For A Reason charitable partnership signals values beyond profit. 28+ municipality service area pages give local SEO depth that Better Life fills with genuine local content.
Reach is limited to two Missouri counties. By design for a local business, but visitors outside the service area hit a dead end.
Molly Maid
Chat widget with a speed promise
“Book in under 2 minutes.” Molly Maid’s chat widget makes that promise on every location page, walking visitors through booking in real time. Combined with the phone number and “Get a Free Quote” button in the header, there are three conversion paths on every page.
Location pages stack social proof: 1,079 reviews at 4.6 stars visible before you scroll, named testimonials with star ratings, and the Neighborly Done Right Promise badge. The full location hierarchy (state > city), service pages, and FAQ sections build deep SEO structure. Built on Neighborly’s proprietary platform.
The tradeoff is personality. Every location page looks identical. No franchise owner bios, no local team introductions.
Seattle Green Cleaning Fairy
Memorable branding plus 70+ neighborhood pages
The fairy branding is either brilliant or ridiculous, and that’s exactly why it works. Seattle Green Cleaning Fairy committed to a whimsical identity you remember whether you want to or not. An immigrant founder story and minority-owned designation make the brand personal in a way no franchise can replicate.
The numbers back it up: 4.7/5.0 from 1,323 reviews, with 2,777+ total across Google, Facebook, Yelp, and Trustpilot. The real SEO weapon is 70+ Seattle neighborhood pages targeting hyper-local searches like “house cleaning Ballard.” Built on Squarespace, proving you don’t need WordPress to compete at this level.
The conversion path (“Book Your Deep Cleaning” with an integrated form) lacks the instant pricing or chat widgets the highest-converting sites offer.
Two Maids
Dual CTAs for buyers and researchers
Two buttons, one hero. Two Maids gives every visitor a choice: “Book Your Cleaning” or “Calculate Your Price.” Ready buyers click book. Researchers click calculate. Both paths convert.
Built on Next.js with media logos from Washington Post, Martha Stewart, and Better Homes & Gardens. The franchise infrastructure is massive: 90+ location pages across all 50 states, each with a local phone number and neighborhood service area list. The Tampa page shows (813) 314-7252 and lists 34 neighborhoods.
No founder story, no staff bios, no team photos. The most modern site in this group is also the most anonymous.
Emily's Maids
Hiring standards as a trust signal
“Only 1-3% of applicants make it through our hiring process.” Emily’s Maids turns hiring standards into a trust signal. The visitor’s unspoken concern is always “who are you sending into my house?” and a specific number says more than any “professional” or “trusted” marketing copy.
Conversion is well-structured: “Book Now” and “Get a Free Quote” throughout, Launch27 booking with client login, and live chat. Social proof is layered: 4.9/5 from 120+ Google reviews, 4.7 on Yelp, plus CBS DFW features. City-level pages for DFW suburbs capture local traffic.
The design (WordPress with Elementor) is clean but not distinctive. You’ve seen this template family before.
Maid Bright
Retention rate as the hero stat
A 95% repeat client rate. Maid Bright leads with retention, not acquisition, and that single stat does more selling than any hero image could. If 95% of clients keep coming back after 21 years, the service speaks for itself.
The most design-forward site in this group: video hero, serif/sans-serif font pairing, generous whitespace. Built on Next.js with Strapi and Tailwind CSS. “Free Consultation” and “Book My First Cleaning” offer dual conversion paths. Media features from Washington Post, NBC Select, and Apartment Therapy add credibility. The Nextdoor Neighborhood Faves badge signals local trust.
The room-by-room cleaning checklists are the hidden conversion tool. Each room gets a detailed task list, so the visitor knows exactly what they’re paying for. That’s procedural trust.
AspenClean
Eco-certification trifecta above the fold
Three certifications above the fold: EcoCert, EWG Verified, Leaping Bunny. AspenClean turned eco-friendly cleaning into a verifiable brand promise. Every competitor can claim “green cleaning.” AspenClean can prove it with third-party badges visitors can Google.
The founder video (“Our Story” with Chris and Alicia) makes you feel like you’re hiring a specific person, not a corporate entity. Real team photos in branded uniforms throughout. Named testimonials on city pages add local credibility. 8 service-type pages cover condos to Airbnbs to post-construction.
Also a Shopify e-commerce store selling cleaning products alongside the service. Product reviews at 4.9-5.0 stars boost trust, but the product catalog creates navigation friction for visitors who just want to book a cleaning.
MoreHands Maid Service
A guarantee with a dollar amount attached
“We never cancel. Ever. If we ever do cancel, we’ll pay you $100.” MoreHands made their guarantee specific enough to believe. A dollar amount attached to a specific failure condition is a fundamentally different kind of promise than “100% satisfaction guaranteed.”
Nearly 25 years of family ownership across Austin and Houston, BBB Accredited, and Best of Austin awards. Dedicated cleaning teams (not rotating strangers) with quality control inspectors address the consistency concern. The instant quote tool in the header converts visitors before they scroll. Service area pages cover Austin and Houston suburbs.
Built on custom PHP, proving you don’t need a modern JavaScript framework for an effective cleaning company website.
Homeaglow
Tech marketplace with A/B-tested funnels
This isn’t a cleaning company. Homeaglow is a tech marketplace connecting customers to independent cleaners: ZIP code availability check, online scheduling, individual cleaner profiles, and aggressive promotional pricing ($19 first cleaning). The conversion funnel has been A/B tested (Statsig visible in the source) in ways traditional cleaning companies don’t think about.
Social proof is the strongest here by volume: 4.8/5 with 4,849 Trustpilot ratings, all 100% verified. Forbes, Home Advisor, and Business Insider features. 200,000+ customers served. When competitors have a few dozen Google reviews, 4,849 verified ratings changes the conversation.
The marketplace model means no company story, no founder narrative. You’re booking a platform, not a person.
Dash of Clean
Transparent matchmaker model
Dash of Clean doesn’t employ cleaners. It matches clients with vetted, independent maids in Sonoma County, and it’s transparent about this. Explaining the matchmaker model clearly is smarter than pretending to employ a staff.
The homepage “Get an Estimate Instantly” form captures the essentials: square footage, bedrooms, bathrooms, frequency. Five Star Rated, Screened & Vetted, and Insured badges above the fold. Named testimonials with photos and links to Facebook, Google Reviews, and Yelp provide verifiable social proof. The same-cleaner continuity promise addresses the trust gap in a referral model.
SEO depth is limited. No blog, thin page count beyond service areas. For a small local referral business, that may not matter.
Tidy Casa
Frictionless room-count-to-booking flow
Count your rooms. Pick a time. Book. Tidy Casa stripped booking to the minimum. No in-home estimates, no phone calls, no quote emails. The booking page calculates a price from room count and frequency. For the visitor who values speed, this is the fastest path to a booked cleaning in this group.
A 200% satisfaction guarantee is bold. Nine Arizona cities (Phoenix, Scottsdale, Tempe, Chandler, Gilbert, Mesa, Glendale, Peoria, Paradise Valley) with background-checked cleaners prominently mentioned. WordPress with Divi keeps it functional.
No founder story, no team photos. The site bets entirely on speed, which works for the convenience buyer but leaves nothing for visitors who want to trust a person.
New York's Little Elves
Designer referrals instead of homeowner reviews
Interior designers send their clients here. New York’s Little Elves competes on reputation in a luxury niche: post-renovation cleaning for high-end Manhattan apartments and Sag Harbor homes. The testimonials page features endorsements from interior designers and architects, not homeowners. That’s a fundamentally different referral channel.
40 cleaning professionals with a minimum 10-year experience requirement for supervisors. Best of New York from Curbed/New York Magazine. 20+ years in operation. Every signal says “premium” without using the word. Photography shows luxury interiors, not stock cleaning images.
The technology is dated: WordPress with Genesis, Contact Form 7, no automated scheduling. SEO coverage is minimal. For a company that relies on designer referrals rather than Google, this may be intentional.
What the best cleaning company websites have in common
Phone number visible on every page
Nearly every top-performing site puts a phone number in the header, with local numbers on location pages. The Maids uses a vanity number (1-800-THE-MAIDS) that doubles as branding. If you do one thing after reading this article, put your phone number where visitors can see it without scrolling.
Multiple conversion paths above the fold
The strongest sites offer three or more ways to convert on every page: phone, chat, quote form, booking button. Two Maids' dual CTA approach (book vs. calculate price) captures visitors at different stages of the buying decision.
Transparent pricing or instant quoting
The sites that convert fastest show numbers upfront: Maid Marines publishes competitor comparisons, Better Life offers instant pricing, MoreHands shows quotes before you commit, Tidy Casa prices from room count alone. Transparency wins the three-tab race.
Location pages with local content
The best location pages include local phone numbers, neighborhood lists, embedded reviews, and franchise owner bios. A page that just swaps the city name in a template isn't fooling anyone. Seattle Green Cleaning Fairy's 70+ neighborhood pages are the most aggressive version of this strategy.
Embedded third-party reviews beat curated testimonials
The Maids embeds raw Google reviews with dates and attribution. Molly Maid shows 1,079 reviews at 4.6 stars. Homeaglow has 4,849 Trustpilot-verified ratings. These carry more weight than cherry-picked quotes because visitors can verify them independently.
Founder or owner visibility
Better Life puts Angela Ricketts on the homepage. AspenClean has a founder video. Seattle Green Cleaning Fairy leads with an immigrant founder story. Franchises can't compete on personal connection, which makes this the indie operator's biggest advantage.
How to build your cleaning company website
If you’re building a cleaning company website from scratch, here’s where to focus first:
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Put your phone number and a booking CTA in the header, on every page. This is non-negotiable. Every site that converts well does this. If you serve specific cities, show the local number on location pages rather than a national line.
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Show your pricing or offer instant quotes. The visitor has three tabs open. The company that shows numbers first wins. If you can’t show exact pricing, build a calculator that estimates from home size, room count, and frequency. Maid Marines’ competitor comparison table and Tidy Casa’s room-count pricing are the two best approaches we found.
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Build a location page for every city or neighborhood you serve. Include your local phone number, physical address (if applicable), a list of neighborhoods covered, and a quote form or booking widget. Seattle Green Cleaning Fairy has 70+ neighborhood pages. It’s the single highest-ROI SEO investment for a local service business.
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Embed real reviews, not curated quotes. Connect a Google Reviews widget or embed your Yelp/Trustpilot reviews with full attribution. Visitors trust third-party review platforms more than testimonials you selected yourself. If you can show a review count (like Molly Maid’s 1,079 reviews or Homeaglow’s 4,849), do it. Volume is its own social proof.
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Show your team and tell your story. Real photos of real people in uniforms. Ideally with names. Founder story on the homepage, not buried in an about page. The biggest gap across every cleaning site we reviewed was anonymous teams. If you run an independent operation, this is your advantage over franchises.
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Create a page for each service type. Recurring cleaning, deep cleaning, move-in/move-out, one-time, office cleaning. Each gets its own page with a description, what’s included, and a CTA. Maid Bright’s room-by-room checklists show how detailed you can get. This captures search traffic for specific queries and gives visitors a clear picture of what they’re buying.
If you’re still choosing a name for your cleaning business, our cleaning business name guide covers 500+ options organized by trust signals and pricing psychology.
Key Takeaways
- The visitor has three tabs open and will book whichever company makes scheduling easiest. Speed beats aesthetics every time.
- Show your pricing upfront. Maid Marines, Better Life, MoreHands, and Tidy Casa all prove that transparency converts faster than "call for a quote."
- Build individual location pages for every city or neighborhood you serve, with local phone numbers and embedded reviews. This is the highest-ROI SEO move for cleaning companies.
- Embed real Google, Yelp, or Trustpilot reviews with full attribution. Visitors can verify third-party reviews independently, and high review counts (1,079 or 4,849) carry weight that curated testimonials can't match.
- Show your team with real photos and names, and put your founder story on the homepage. This is the single biggest gap across every site we reviewed, and the easiest differentiator for independents competing against franchises.
- Publish room-by-room cleaning checklists and a page for each service type. It builds trust (the visitor knows what they're paying for) and captures search traffic for specific cleaning queries.
How we picked these sites
We started with a broad scan of hundreds of cleaning company websites, filtering for companies with strong third-party signals: high Google Business Profile ratings, verified reviews on Yelp, Trustpilot, and Google, meaningful organic search traffic, and recent site updates. We also reviewed coverage from Cleaning & Maintenance Management, Cleanfax, and ISSA (the cleaning industry association) to find independent operators worth evaluating that don’t rank on page one.
From that pool, we selected dozens of the top sites and scored each on five criteria: UX quality, conversion optimization, social proof integration, team authenticity, and SEO coverage. Every site got a multi-page review covering the homepage, services page, about page, and any standout pages like location pages, booking flows, or cleaning checklists.
The sites featured here earned the highest overall scores. Each one made the cut because it does something specific well, not because it’s the “best” at everything. The goal is a collection where every site teaches a different lesson about what works for cleaning company websites.
Frequently Asked Questions
What makes a cleaning company website convert visitors into clients?
The cleaning company sites that convert best share three traits: a phone number visible on every page, an online booking or quote form above the fold, and embedded reviews with real names and star ratings. Speed matters more than aesthetics. The visitor has three tabs open and will book whichever company makes scheduling easiest.
Should a cleaning company website show pricing?
The strongest indie sites we reviewed show pricing upfront. Maid Marines publishes a full competitor comparison table. Better Life Home Cleaning offers instant pricing. MoreHands shows quotes before you commit. Tidy Casa lets you book from a room count alone. Transparency builds trust faster than 'call for a quote' ever will. If you can't show exact pricing, at minimum show the factors that affect cost (home size, frequency, service type) so visitors know what to expect.
What platform should I use to build a cleaning company website?
The 14 sites in this review run on WordPress (6), Next.js (3), Squarespace (1), Webflow (1), Shopify (1), custom PHP (1), and a proprietary platform (1). WordPress with Elementor is the most common choice for independents because of plugin availability and cost. But Seattle Green Cleaning Fairy built a strong site on Squarespace, and Maid Marines used Webflow. Pick the platform you'll actually maintain.
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