Your name affects what you can charge. “Pristine Home Professionals” sounds like a different tier of service than “Maria’s Cleaning,” even if the work is identical.
In short: cleaning business names that sound professional command higher prices. Friendly, casual names? Great for getting your first clients. Not great for your margins.
Professional names Catchy names Trustworthy names Localized names Eco-friendly Residential Commercial Specialty Affordable Premium
Quick tips before you start
-
Name your niche to raise rates. “Pet-Safe Cleaning Co.” or “Airbnb Turnover Pros” can charge premium rates because they signal expertise. For example, Airbnb cleaners report earning $75-150 per turnover, and the average cleaning fee on Airbnb hit $100 per booking in 2021.
-
Make it easy to say, because referrals are everything. 92% of consumers trust recommendations from friends and family above all other advertising. A name that’s easy to say and remember gets passed along. A forgettable (or embarassing!) name doesn’t.
-
Skip your personal name if you might sell. “Jessica’s Cleaning” becomes a problem when Jessica sells the business. Buyers pay more for brands that aren’t tied to the founder.
-
Check the acronym. “Clean Residential Apartments of Portland” looks fine until you see the acronym. Say your name out loud, shorten it, and make sure it still works.
Professional cleaning business names
Professional-sounding names work because they set expectations before you walk in the door. When a client hires “Executive Cleaning Solutions,” they expect uniforms, checklists, and insurance. When they hire “Jake’s Cleaning,” they expect Jake.
The names below use words associated with business services rather than domestic help. This framing lets you charge business rates:
- Pristine Property Services
- Elite Cleaning Solutions
- Premier Clean Co.
- Apex Cleaning Group
- Summit Cleaning Services
- Pinnacle Property Care
- Precision Cleaning Co.
- Executive Cleaning Solutions
- Sterling Clean Services
- Benchmark Cleaning Group
- Caliber Cleaning Co.
- Cornerstone Clean Services
- Foundation Cleaning Group
- Keystone Property Care
- Meridian Cleaning Solutions
- Paragon Clean Co.
- Vanguard Cleaning Services
- Criterion Property Care
- Standard Cleaning Group
- Professional Touch Cleaning
- Commercial Grade Clean
- Business Class Cleaning
- Corporate Clean Co.
- Enterprise Cleaning Group
- Institutional Cleaning Services
- Systematic Clean Solutions
- Methodical Cleaning Co.
- Thorough Clean Services
- Detail-Oriented Cleaning
- Quality Assurance Clean
- Certified Clean Co.
- Accredited Cleaning Services
- Licensed Clean Group
- Bonded Cleaning Solutions
- Insured Clean Co.
- Verified Cleaning Services
- Vetted Clean Group
- Background-Checked Cleaning
- Reference-Ready Clean Co.
- Reputable Cleaning Services
- Established Clean Group
- Proven Cleaning Solutions
- Track Record Clean Co.
- Results-Based Cleaning
- Performance Clean Services
- Outcome-Driven Cleaning
- Standards-First Clean Co.
- Protocol Cleaning Services
- Procedure-Based Clean Group
- Systems Cleaning Solutions
Catchy cleaning business names
Catchy names help with word-of-mouth, which matters when your best marketing is one neighbor telling another. But “catchy” shouldn’t mean “cute.” Puns and jokes work for food trucks, not for people you’re trusting with your house keys.
These names are memorable without being silly:
- Sparkle & Shine
- Clean Sweep Co.
- Dust Busters
- Mop Stars
- Gleam Team
- Shine Time
- Wipe Right
- Buff & Polish
- Scrub Hub
- Clean Machine
- Spot Free
- Fresh Start Cleaning
- Clean Slate Co.
- Bright Side Cleaning
- Clear View Clean
- Pure Simple Clean
- Clean and Clear Co.
- Neat and Tidy
- Spick and Span
- Clean Cut Co.
- Sharp Cleaning
- Crisp Clean Services
- Fresh Finish
- Clean Canvas
- Blank Slate Cleaning
- New Day Clean
- Morning Fresh Co.
- Daily Shine
- Weekly Gleam
- Routine Clean
- Regular Sparkle
- Consistent Clean Co.
- Reliable Shine
- Steady Clean Services
- Dependable Gleam
- Faithful Fresh Co.
- Loyal Clean
- True Shine Services
- Honest Gleam Co.
- Straight Clean
- Direct Shine
- Simple Clean Co.
- Easy Gleam Services
- Effortless Fresh
- Smooth Clean Co.
- Seamless Shine
- Swift Clean Services
- Quick Gleam Co.
- Rapid Fresh
- Fast Track Clean
Trustworthy cleaning business names
Your cleaners have access to everything: jewelry, medications, financial documents, spare keys. Clients are hiring trust as much as they’re hiring cleaning. Names that signal reliability and integrity command a premium from security-conscious homeowners.
There’s a reason “Integrity Home Services” gets callbacks and “Cheap Clean Queens” doesn’t.
- Trusted Home Cleaning
- Reliable Clean Co.
- Dependable Cleaning Services
- Faithful Home Care
- Honest Clean Group
- Integrity Cleaning Solutions
- Sincere Clean Co.
- Genuine Home Services
- Authentic Clean Group
- True Blue Cleaning
- Straight Arrow Clean
- Upright Cleaning Services
- Principled Clean Co.
- Ethical Home Care
- Moral Clean Group
- Virtuous Cleaning
- Honorable Home Services
- Respectable Clean Co.
- Dignified Cleaning
- Noble Clean Services
- Family Values Cleaning
- Hometown Clean Co.
- Neighbor Trust Cleaning
- Community Clean Services
- Local Pride Cleaning
- American Made Clean
- Heartland Cleaning Co.
- Main Street Clean
- Family-Owned Cleaning
- Mom and Pop Clean Co.
- Legacy Cleaning Services
- Heritage Clean Group
- Tradition Cleaning Co.
- Old Fashioned Clean
- Time-Tested Cleaning
- Proven Trust Clean
- Established Home Care
- Veteran-Owned Cleaning
- Founded Cleaning Co.
- Rooted Clean Services
- Grounded Cleaning Group
- Solid Clean Co.
- Stable Cleaning Services
- Secure Home Clean
- Safe Hands Cleaning
- Careful Clean Co.
- Cautious Home Care
- Mindful Clean Services
- Attentive Cleaning Co.
- Watchful Home Clean
Localized cleaning business names
Local names work well for cleaning businesses because cleaning is inherently local. Nobody’s flying in a cleaning crew from out of state. A name tied to your region signals that you’re part of the community, not a faceless franchise.
Use a regional landmark or nickname rather than the city name directly. “Bay Area Cleaning” works in San Francisco, Oakland, and San Jose. “San Francisco Cleaning” boxes you in.
- Bay Area Bright Clean (San Francisco)
- Windy City Cleaners (Chicago)
- Mile High Cleaning Co. (Denver)
- Lone Star Clean (Texas)
- Peach State Cleaning (Georgia)
- Sunshine Cleaning Services (Florida)
- Garden State Clean (New Jersey)
- Empire State Cleaning (New York)
- Golden State Clean Co. (California)
- Keystone Cleaning (Pennsylvania)
- Buckeye Clean Services (Ohio)
- Hoosier Cleaning Co. (Indiana)
- Badger State Clean (Wisconsin)
- North Star Cleaning (Minnesota)
- Bluegrass Clean Co. (Kentucky)
- Magnolia Cleaning (Mississippi)
- Palmetto Clean Services (South Carolina)
- Tar Heel Cleaning (North Carolina)
- Volunteer State Clean (Tennessee)
- Granite State Cleaning (New Hampshire)
- Green Mountain Clean (Vermont)
- Pine Tree Cleaning (Maine)
- Ocean State Clean (Rhode Island)
- Nutmeg Cleaning Co. (Connecticut)
- Bay State Clean (Massachusetts)
- Old Dominion Cleaning (Virginia)
- Free State Clean (Maryland)
- First State Cleaning (Delaware)
- Aloha Clean Services (Hawaii)
- Last Frontier Cleaning (Alaska)
- Land of Enchantment Clean (New Mexico)
- Grand Canyon Cleaning (Arizona)
- Silver State Clean (Nevada)
- Beehive Cleaning Co. (Utah)
- Gem State Clean (Idaho)
- Treasure State Cleaning (Montana)
- Equality State Clean (Wyoming)
- Centennial Cleaning (Colorado)
- Cornhusker Clean Co. (Nebraska)
- Sunflower Cleaning (Kansas)
- Sooner State Clean (Oklahoma)
- Natural State Cleaning (Arkansas)
- Pelican Clean Co. (Louisiana)
- Show-Me Cleaning (Missouri)
- Hawkeye Clean Services (Iowa)
- Mount Rushmore Cleaning (South Dakota)
- Peace Garden Clean (North Dakota)
- Evergreen State Cleaning (Washington)
- Beaver State Clean (Oregon)
- Pacific Northwest Cleaning
Eco-friendly cleaning business names
Green cleaning commands a 15-25% price premium, and the clients who pay it aren’t doing it to save the planet. They’re doing it because they have toddlers crawling on the floor and dogs licking everything. Parents and pet owners will pay more to avoid harsh chemicals in their home.
If you’re using eco-friendly products, your name should say so. But skip the preachy names. “Save The Planet Cleaning” sounds like a lecture. “Fresh Leaf Clean” sounds like a service that won’t give the family dog a rash.
- Green Clean Co.
- Eco Shine Services
- Natural Clean Group
- Organic Home Cleaning
- Pure Clean Co.
- Clean Earth Services
- Leaf Green Cleaning
- Fresh Air Clean
- Clear Conscience Cleaning
- Planet-Friendly Clean
- Sustainable Shine Co.
- Renewable Clean Services
- Zero Waste Cleaning
- Carbon Neutral Clean
- Climate Clean Co.
- Environmental Cleaning
- Earthwise Clean Services
- Nature’s Clean Co.
- Botanical Cleaning
- Herbal Clean Services
- Plant-Based Clean
- Chemical-Free Cleaning
- Non-Toxic Clean Co.
- Safe Clean Services
- Gentle Clean Group
- Mild Cleaning Co.
- Soft Touch Green Clean
- Light Footprint Cleaning
- Low Impact Clean
- Mindful Clean Co.
- Conscious Cleaning
- Aware Clean Services
- Thoughtful Green Clean
- Intentional Cleaning Co.
- Purpose Clean Services
- Mission Green Clean
- Values-Based Cleaning
- Ethical Clean Co.
- Responsible Cleaning
- Accountable Clean Services
- Transparent Green Clean
- Honest Earth Cleaning
- True Green Clean Co.
- Real Natural Cleaning
- Authentic Eco Clean
- Genuine Green Services
- Certified Green Clean
- Verified Eco Cleaning
- Approved Natural Clean
- Trusted Green Services
Residential cleaning business names
Residential cleaning names should feel welcoming, not corporate. You’re entering someone’s personal space, and the name should reflect that intimacy. Words like “home,” “house,” and “family” signal that you understand the difference between cleaning an office and cleaning a home.
- Home Sweet Clean
- House Proud Cleaning
- Domestic Bliss Clean
- Household Helpers
- Family Home Cleaning
- Residential Shine Co.
- Private Home Services
- Personal Clean Co.
- Individual Home Care
- Custom Home Cleaning
- Tailored Clean Services
- Bespoke Home Care
- Made-to-Order Clean
- Your Home Cleaning
- Our Home Clean Co.
- Home Base Cleaning
- Home Front Clean
- Home Team Cleaning
- Home Crew Clean Co.
- Home Squad Services
- House Call Cleaning
- At-Home Clean Co.
- In-Home Services
- Come Home Clean
- Welcome Home Cleaning
- Homebody Clean Co.
- Homestead Cleaning
- Homemaker Clean Services
- Domestic Clean Co.
- Household Clean Services
- Living Space Cleaning
- Personal Space Clean
- Private Quarters Cleaning
- Inner Sanctum Clean
- Sacred Space Cleaning
- Sanctuary Clean Co.
- Haven Cleaning Services
- Retreat Clean Co.
- Oasis Home Cleaning
- Refuge Clean Services
- Shelter Cleaning Co.
- Nest Cleaning Services
- Den Clean Co.
- Hearth Cleaning Services
- Fireside Clean Co.
- Cozy Home Cleaning
- Comfort Clean Services
- Warm Home Clean Co.
- Snug Cleaning Services
- Homely Clean Co.
Commercial cleaning business names
Commercial clients care about reliability, insurance, and not having to think about cleaning. They want a vendor, not a personality. Names for commercial cleaning should sound like businesses that can handle contracts, invoicing, and scale.
- Commercial Clean Co.
- Business Cleaning Services
- Corporate Clean Group
- Office Shine Solutions
- Workplace Cleaning Co.
- Industrial Clean Services
- Facility Cleaning Group
- Building Clean Co.
- Property Cleaning Services
- Site Clean Group
- Campus Cleaning Co.
- Complex Clean Services
- Plaza Cleaning Group
- Tower Clean Co.
- Suite Cleaning Services
- Floor Clean Group
- Level Cleaning Co.
- Space Clean Services
- Area Cleaning Group
- Zone Clean Co.
- Sector Cleaning Services
- Division Clean Group
- Department Cleaning Co.
- Unit Clean Services
- Section Cleaning Group
- Quarter Clean Co.
- District Cleaning Services
- Region Clean Group
- Territory Cleaning Co.
- Market Clean Services
- Trade Cleaning Group
- Industry Clean Co.
- Sector Cleaning Services
- Field Clean Group
- Domain Cleaning Co.
- Sphere Clean Services
- Arena Cleaning Group
- Theater Clean Co.
- Stadium Cleaning Services
- Venue Clean Group
- Hall Cleaning Co.
- Center Clean Services
- Hub Cleaning Group
- Station Clean Co.
- Terminal Cleaning Services
- Depot Clean Group
- Warehouse Cleaning Co.
- Factory Clean Services
- Plant Cleaning Group
- Mill Clean Co.
Specialty cleaning business names
Specialty cleaning commands the highest margins because it requires expertise the client doesn’t have. Post-construction, move-out, hoarding, crime scene. These aren’t “cleaning” jobs, they’re restoration jobs. Price accordingly.
Names in this category should signal expertise and capability, not just cleaning:
- Deep Clean Specialists
- Intensive Cleaning Co.
- Heavy Duty Clean
- Industrial Strength Cleaning
- Maximum Clean Services
- Extreme Clean Co.
- Ultimate Cleaning Group
- Total Clean Services
- Complete Cleaning Co.
- Full Service Clean
- Comprehensive Cleaning
- All-Inclusive Clean Co.
- End-to-End Cleaning
- Top-to-Bottom Clean
- Inside-Out Cleaning Co.
- Thorough Clean Services
- Detailed Cleaning Group
- Meticulous Clean Co.
- Precise Cleaning Services
- Exacting Clean Group
- Restoration Cleaning Co.
- Recovery Clean Services
- Renewal Cleaning Group
- Revival Clean Co.
- Refresh Cleaning Services
- Rejuvenate Clean Group
- Renovate Cleaning Co.
- Reclaim Clean Services
- Rescue Cleaning Group
- Emergency Clean Co.
- Urgent Cleaning Services
- Rapid Response Clean
- Quick Turnaround Cleaning
- Same-Day Clean Co.
- Next-Day Cleaning Services
- On-Demand Clean Group
- Call-Out Cleaning Co.
- After-Hours Clean Services
- Weekend Cleaning Group
- Holiday Clean Co.
- Post-Construction Cleaning
- Move-Out Clean Services
- Move-In Cleaning Co.
- Turnover Clean Group
- Vacancy Cleaning Services
- Estate Clean Co.
- Foreclosure Cleaning
- Eviction Clean Services
- Disaster Cleaning Co.
- Biohazard Clean Group
Affordable-sounding cleaning names
We generally advise against budget-focused names because they anchor your pricing low. But if you’re targeting price-sensitive markets (students, fixed-income seniors, high-turnover rentals), a value-focused name attracts the right clients.
Just know that “Budget Cleaning” will never be able to charge “Executive Cleaning” prices, no matter how good the service is.
- Budget Clean Co.
- Value Cleaning Services
- Economy Clean Group
- Affordable Shine Co.
- Low-Cost Cleaning
- Discount Clean Services
- Bargain Cleaning Co.
- Deal Clean Group
- Savings Cleaning Co.
- Thrifty Clean Services
- Frugal Cleaning Group
- Penny-Wise Clean Co.
- Cost-Cutter Cleaning
- Price-Right Clean
- Fair Rate Cleaning Co.
- Honest Price Clean
- Straight Deal Cleaning
- No-Frills Clean Co.
- Basic Clean Services
- Simple Cleaning Group
- Plain Clean Co.
- Standard Cleaning Services
- Regular Clean Group
- Normal Cleaning Co.
- Everyday Clean Services
- Common Cleaning Group
- Ordinary Clean Co.
- Usual Cleaning Services
- Typical Clean Group
- Average Cleaning Co.
- Moderate Clean Services
- Reasonable Cleaning Group
- Sensible Clean Co.
- Practical Cleaning Services
- Realistic Clean Group
- Down-to-Earth Cleaning
- No-Nonsense Clean Co.
- Straightforward Cleaning
- Direct Clean Services
- Simple Clean Group
- Easy Clean Co.
- Effortless Cleaning Services
- Uncomplicated Clean Group
- Hassle-Free Cleaning Co.
- Worry-Free Clean Services
- Stress-Free Cleaning Group
- Carefree Clean Co.
- Relaxed Cleaning Services
- Casual Clean Group
- Laid-Back Cleaning Co.
Premium cleaning business names
Premium names justify premium prices. When a client hires “Luxury Home Services,” they expect white gloves and detailed checklists. They also expect to pay for it. These names work best when you can deliver an experience that matches the promise.
- Luxury Clean Co.
- Elite Home Services
- Prestige Cleaning Group
- Premier Clean Co.
- Executive Home Services
- VIP Cleaning Group
- First Class Clean Co.
- White Glove Cleaning
- Concierge Clean Services
- Butler-Level Cleaning
- Five-Star Clean Co.
- Platinum Cleaning Services
- Gold Standard Clean
- Diamond Cleaning Group
- Sapphire Clean Co.
- Emerald Cleaning Services
- Ruby Clean Group
- Crystal Cleaning Co.
- Sterling Clean Services
- Silver Lining Cleaning
- Champagne Clean Co.
- Caviar Cleaning Services
- Silk Clean Group
- Velvet Cleaning Co.
- Cashmere Clean Services
- Satin Cleaning Group
- Linen Clean Co.
- Fine Cleaning Services
- Refined Clean Group
- Polished Cleaning Co.
- Cultured Clean Services
- Sophisticated Cleaning
- Elegant Clean Co.
- Graceful Cleaning Services
- Tasteful Clean Group
- Classy Cleaning Co.
- Upscale Clean Services
- High-End Cleaning Group
- Top-Tier Clean Co.
- Upper Echelon Cleaning
- Exclusive Clean Services
- Select Cleaning Group
- Choice Clean Co.
- Prime Cleaning Services
- Superior Clean Group
- Supreme Cleaning Co.
- Ultimate Clean Services
- Paramount Cleaning Group
- Apex Clean Co.
- Summit Cleaning Services
Key considerations for cleaning business names
Cleaning businesses live and die by trust and referrals. Your name is the first impression, and it either builds confidence or raises questions.
Consider these three realities before choosing:
- You’re asking strangers to give you their house keys.
- Your clients will recommend you by name (or not).
- Your name sets price expectations before you quote.
A name like “Sparkle Clean Co.” is fine. A name like “Executive Property Services” lets you charge more for the same work.
🇺🇸 Trademark considerations
Before printing business cards, check that your name isn’t already trademarked. The cleaning industry has thousands of registered names, and many sound similar.
Search the USPTO database first. Then search your state’s business registry. Finally, do a Google search to check for unregistered local competitors using the same name.
If you find a conflict, it’s easier to change now than after you’ve built a client base.
Domain and online presence
Most cleaning clients find you through Google or referrals. Either way, they’ll search your name online before calling.
Check these before finalizing:
- Is the .com domain available (or at least a clean .co or .net)?
- Are the social handles free on Facebook and Instagram?
- Does the name look professional in an email address?
“prestige-cleaning-services-llc@gmail.com” looks worse than “hello@prestigeclean.com”
Insurance and bonding signals
Some cleaning business names include words like “bonded,” “insured,” or “certified.” This can build trust, but only if it’s true and you can back it up.
Don’t put “Bonded & Insured Cleaning” in your name unless you actually carry a bond and liability insurance. Clients will ask for proof, and some commercial contracts require it.
Scaling considerations
If you plan to expand beyond cleaning (property management, organizing, laundry services), avoid names that box you in. “Maria’s House Cleaning” can’t easily become “Maria’s Property Services.” But “Pristine Home Co.” can add services without a rebrand.
Key Takeaways
- Professional-sounding names help you command higher rates than casual names.
- Include "cleaning" for SEO, or use implied cleanliness words if you plan to expand services.
- Localized names build community trust but limit geographic expansion.
- Eco-friendly names attract premium clients willing to pay 15-25% more.
- Check trademark and domain availability before filing any paperwork.
- Your name sets price expectations. Choose accordingly.
Frequently Asked Questions
Should I put 'cleaning' in my business name?
Including 'cleaning' makes your service immediately clear, which helps with local search and word-of-mouth referrals. However, it can limit you if you plan to expand into related services like organizing, laundry, or property management. Many successful cleaning businesses use names that imply cleanliness without stating it directly.
Do I need an LLC to start a cleaning business?
While not legally required in most states, forming an LLC protects your personal assets if a client claims damage to their property or injury on the job. Given that cleaning involves working in clients' homes with chemicals and equipment, liability protection is worth the modest filing cost.
Patrick Ward
How to Offer Stock Options to Employees Outside the US