Patrick Ward

Founder & Editor

Hi, I'm Patrick. I help marketing teams punch above their weight through smart automation and operational efficiency.

Patrick Ward
About Patrick

Patrick has worked in marketing and business development for over a decade, serving as a director at US-based digital agencies with clients including MasterClass, Google, Allianz, Cathay Pacific, and Fiji Airways.

He currently runs institutional product marketing for a household-name financial services firm.

Patrick has been featured in Forbes, Ad Age, and Entrepreneur, and has been a guest lecturer at UCLA and General Assembly.

Recent Articles by Patrick

500+ Unique Women's Gym Business Name Ideas

The women’s fitness market is worth $35 billion in the US alone, and the fastest-growing segments are strength training and functional fitness. Your name needs to reflect where the in...

Feb 05, 2026

500+ Unique Gym Business Name Ideas

Planet Fitness charges $10/month with 18 million members. A CrossFit box down the street charges $200/month with 150. The difference isn’t equipment or square footage — it’s positioni...

Feb 05, 2026

Best Call Tracking Software for Lead Gen (2026)

The best call tracking platforms for marketing teams focused on lead generation. 3 top picks plus 2 honorable mentions.

Feb 03, 2026

Glossary Entries