Patrick Ward
Founder & Editor
Hi, I'm Patrick. I help marketing teams punch above their weight through smart automation and operational efficiency.
About Patrick
Patrick has worked in marketing and business development for over a decade, serving as a director at US-based digital agencies with clients including MasterClass, Google, Allianz, Cathay Pacific, and Fiji Airways.
He currently runs institutional product marketing for a household-name financial services firm.
Patrick has been featured in Forbes, Ad Age, and Entrepreneur, and has been a guest lecturer at UCLA and General Assembly.
Recent Articles by Patrick
Best CRM for Vacation Rental Cleaning Business (2026)
The picks
Feb 05, 2026Best CRM Software for Residential Cleaning Companies (2026)
The picks
Feb 05, 2026Best CRM for Gyms and Fitness Studios (2026)
The picks
Feb 05, 2026Best 360-Degree Feedback Tools (2026)
The picks
Feb 05, 2026500+ Unique Women's Gym Business Name Ideas
The women’s fitness market is worth $35 billion in the US alone, and the fastest-growing segments are strength training and functional fitness. Your name needs to reflect where the in...
Feb 05, 2026500+ Unique Gym Business Name Ideas
Planet Fitness charges $10/month with 18 million members. A CrossFit box down the street charges $200/month with 150. The difference isn’t equipment or square footage — it’s positioni...
Feb 05, 2026Best Time Tracking Browser Extensions (2026)
The picks
Feb 04, 2026Best Payroll Software for International Remote Teams (2026)
The picks
Feb 04, 2026Best HR Tools for Remote Teams (2026)
The picks
Feb 04, 2026Best Call Tracking Software for Lead Gen (2026)
The best call tracking platforms for marketing teams focused on lead generation. 3 top picks plus 2 honorable mentions.
Feb 03, 2026Glossary Entries
- 30,000 Foot View Definition: Meaning in Business
- Fiedler’s Contingency Theory: Summary with Examples
- AARRR: Pirate Metrics for Startups Defined and Explained
- ARR (Annual Recurring Revenue): Business Meaning and Definition
- BANT (Budget, Authority, Need, Timeline): Definition and Meaning
- Boil the Ocean: Business Definition and Meaning
- BPO (Business Process Outsourcing): Meaning and Definition
- C2B: Business Definition and Examples
- C2H Definition: What Does Contract to Hire Mean?
- Circle Back: Business Definition and Meaning