Data & Reporting

Guides on business metrics, KPIs, revenue calculations, and growth analysis.

The Latest in Analytics

Calculating customer acquisition cost is vital to understanding the viability and profitability o...

By Patrick Ward

Interest in cryptocurrency today is greater than ever before. The opportunities to use crypto in ...

By Patrick Ward

Calculating and projecting revenue growth are essential metrics to understanding the health of yo...

By Patrick Ward

Marginal revenue is the dollar amount added to the total revenue when a business increases its ou...

By Patrick Ward

Calculate pipeline win rate vs. closed win rate side by side. Understand how open deals affect your sales metrics.

Compare revenue-weighted win rate vs. deal-count win rate. See if you're winning the deals that matter most to your b...

Calculate your sales win rate with benchmarks. Includes optional no-decision handling, color-coded performance indica...

The acronym "UTM" stands for "Urchin Tracking Module." UTM parameters are tags added to the end o...

The acronym “SMART KPI” refers to “Key Performance Indicators” which are “Specific, Measurable, Attainable, Relevant,...

The acronym “RPU” stands for “Revenue Per User”. RPU or Revenue Per User refers to the amount of revenue generated by...