Operations

Guides on content marketing, social media strategy, growth tactics, and operational efficiency.

The Latest in Operations

How to Develop an Effective Content Marketing Strategy

Hubspot recently reported that 70% of marketers now prioritize content marketing.But it’s not eno...

By Patrick Ward

Best CRM for Gyms and Fitness Studios (2026)

The picks

By Patrick Ward

Best CRM Software for Residential Cleaning Companies (2026)

The picks

By Patrick Ward

Best CRM for Vacation Rental Cleaning Business (2026)

The picks

By Patrick Ward

Marketing Strategy

How to Develop an Effective Content Marketing Strategy

How To Effectively Utilize SEO For Your Content Marketing Strategy

10 Strategies to Prepare Your Company for Future Growth

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Related Glossary Terms

UTM (Urchin Tracking Module)

The acronym "UTM" stands for "Urchin Tracking Module." UTM parameters are tags added to the end o...

TOFU / MOFU / BOFU: Marketing Funnel Stages Defined

TOFU, MOFU, and BOFU stand for "Top of Funnel," "Middle of Funnel," and "Bottom of Funnel,&q...

SQL (Sales Qualified Lead)

The acronym "SQL" stands for "Sales Qualified Lead." An SQL is a prospect that has been vetted by...