Marketing Operations

Guides on content marketing, social media strategy, growth tactics, and partnership marketing.

The Latest in Marketing Operations

Hubspot recently reported that 70% of marketers now prioritize content marketing.But it’s not eno...

By Patrick Ward

The picks

By Patrick Ward

The picks

By Patrick Ward

The picks

By Patrick Ward

Calculate pipeline win rate vs. closed win rate side by side. Understand how open deals affect your sales metrics.

Compare revenue-weighted win rate vs. deal-count win rate. See if you're winning the deals that matter most to your b...

Calculate your sales win rate with benchmarks. Includes optional no-decision handling, color-coded performance indica...

The acronym "UTM" stands for "Urchin Tracking Module." UTM parameters are tags added to the end o...

TOFU, MOFU, and BOFU stand for "Top of Funnel," "Middle of Funnel," and "Bottom of Funnel,&q...

The acronym "SQL" stands for "Sales Qualified Lead." An SQL is a prospect that has been vetted by...